Events case study 2

The Daily Mirror uses language that make the Conservative party look bad, specifically David Cameron, "Cams bribe will cost every family £1439 a year". This language suggests that David Cameron is ripping people off even though he sounds like he is doing them a favour. Furthermore the fact that they have made the figure red is to grab the readers attention and make them see just how much they will lose is David Cameron is elected, this was quiet clever of the Daily Mirror as red has connotations of danger and it suggests that people should be worried. in Addition to that they have a picture of David Cameron smiling which makes him look smug, and this is what the Daily Mirror would be trying to say.

The Daily Mirror uses informal mode of address, this is as we see a coverline just above this one about the elections that says "How long do you wait before having sex with your new date". This coverline would suggest that the mode of address is informal because the issue is something that you would talk about with friend and h Daily Mirror may also use it as a way to connect with their audience.

I think that the audience of this newspaper would be male and females age 25-40 years old. This is a because of the language that the newspaper uses and their mode of address, also I think that the demographic of the audience would be C/D. Also i think that the audience would be working class people with pro Labour values.

The people in control of the text would be people who have anti conservative values. This is as they are ridiculing David Cameron's policies and trying to portray him as a thief. Also as they use a picture of him smiling its as if they are trying to say that David Cameron isn't ashamed of what he's doing.