Events Case study 1

The Daily Mail newspaper uses language such as "Runaway Jihadi's father is Labour activist", which instantly associates Labour with the current problem with people going to Syria for terrorist activities. This would've been done by Daily Mail as they are a Conservative paper and they would want to make Labour look bad, there fore they use language in their headlines that will represent Labour in a negative light. Also we see a picture of the father of the jihadi with Miliband, which would suggest that they know each other and this makes Labour look like they don't mind being associated with such things and makes them look bad, which is what Daily Mail are aiming to do.
The mode of address is formal, which makes the situation even worse for Labour as it means that their activists' association with the jihadi a big issue. The Daily Mail even uses the names of the jihadi and his father, with an account of events from his father which indicates the mode of address is formal.
I think that the audience would be males and females age 30-45 years old. Also I think that the audience would have the same views as Conservatives and that they would take a preferred reading to what they would be seeing in this text. Additionally I think that the audience would be in the C/D demographic.
I think that people with nationalist viewpoints would be in control of the text. They are very anti Labour and we can tell from the headline that this newspaper is trying to make the Labour party look bad. They express their values within the text by trying to make people see what they think of Labour and how they don't agree with their values or trust their people. The headline an picture alone might make people question Labour and whether they should trust them or not.
I think that this text might have ideologies that try and say that Labour shouldn't be trusted ands that they aren't being transparent as they wouldn't have said this themselves