Issues- body image (Protein World Ad)

• There is a negative representation of body image in the advert for one of protein world's adverts.  This representation is a negative representation as it creates a false representation of women and makes people feel pressured to look this way. 
• This kind of representation is bad because it's shown from the advert producers point of view, and they are trying to convey the dominant ideology of how women should look. This is done by using a main image of a slim defined woman, with the selling line "Are you beach body ready", as if to suggest that this is how they need to look for the summer. Furthermore they feature their products which are weight-loss supplements, which may insinuate that they want other people to look like their model, which they do to pass on the dominant ideology to the audience .
• THE WEIGHT LOSS COLLECTION  including this would suggest that the producers think that weight loss will lead to a body like this 
• BODY POSITIONING  the model is standing tall and the picture was taken at an angle to give her power and confidence 
• COLOR CONNOTATIONS   the yellow has connotations of summer, which is used along with the beach theme as it goes hand in hand 
• CONSISTENT IN OTHER TEXTS SUCH AS VOGUE, AMERICAN APPAREL (SKINNY )